Airmo — Growth → Sales Pipeline

User Acquisition Funnel

Freemium → Paid Conversion Pipeline

Visitors

—

Landing page

Signups

Free tier

Active

Used 1+ feature

Hit Limit

5 apps/mo wall

Paid

Target: 10

Current State

Active Users

Revenue

$1K

Q1 Target

Edge Functions

n8n Workflows

Stripe Products

Pricing Tiers

Free

5 apps/month
Basic matching
1 resume version

Pro

$19.99

Unlimited apps
AI resume optimization
Priority matching
HM identification

Elite

$39.99

Everything in Pro
HM outreach
Interview prep AI
Salary negotiation

Growth → Sales Handover Package

P0 Blockers (Must Fix First)

1. Stripe price IDs are placeholders
2. Zero subscription enforcement
3. No freemium gating (5 app limit)
4. No upgrade wall or CTA

ICP Profile

Job seekers (25-40), tech/consulting/finance. Applying to 10+ jobs/week manually. Pain: time spent on applications. Value: time saved, higher callback rate.

Growth Channels (Planned)

Product Hunt launch (Q2), Reddit (r/jobsearch, r/cscareerquestions), LinkedIn organic, referral credits (invite 3 → 1 month free).

Conversion Strategy

Free tier → hit 5 app limit → upgrade wall with Pro benefits. Key moment: user sees "94% ATS pass rate" after first optimized resume.

Conversion Path

Stage	Trigger	Sales Action	Expected Rate
Visitor → Signup	Landing page CTA	None (self-serve)	5-10%
Signup → Active	Onboarding complete	Welcome email drip	60%
Active → Hit Limit	5th application sent	Upgrade prompt in-app	40%
Hit Limit → Paid	Upgrade wall shown	Email: "Unlock unlimited"	15-25%
Pro → Elite	30 days active on Pro	Email: elite features demo	10%

30-Day Revenue Path

Week 1: Create Stripe Products + Build Gating

Real price IDs for Pro ($19.99) and Elite ($39.99). Freemium wall at 5 applications. Checkout flow via Supabase edge function.

Week 2: Beta Launch (10 Users)

Personal network outreach. 10 beta users testing full pipeline. Collect feedback on match quality, resume optimization, auto-apply success.

Week 3-4: Convert to Paid

Beta users hit free limit → upgrade. Target: 10 paid users × $20/mo avg = $200 MRR. Plus direct outreach for annual plans.